One other day, one other rumor fired within the XRP neighborhood, this time Hollywood star Sidney Sweeney. The Viral Social Media Publish “smashed Sydney Sweeney employed by Ripple to advertise $XRP in its subsequent advertising marketing campaign. $XRP teleports to $568.” The put up rapidly gained traction. Some traders have a good time the concept, whereas others name it pretend information.
🚨Blake: Sidney Sweeney was employed by Ripple to advertise $XRP in her upcoming advertising marketing campaign $XRP teleports to $568 pic.twitter.com/vpzejgfdqw
– Shibo (@godsburnt) July 25, 2025
So is there any fact to this declare? In the meanwhile, there are not any official confirmations from folks associated to Ripple or the corporate. There was no press launch or verified assertion or indication that Sweeney was concerned in Ripple in any capability.
So the place did this rumor come from?
The origins of the rumors are stated to be linked to a latest collaboration between Sweeney and the American Eagle outfit. On July twenty third, the style model launched a daring denim marketing campaign titled “Nice Denims for Sydney Sweeney.” The marketing campaign options tryions and large indicators generated by AI throughout Instances Sq. and Las Vegas, which rapidly turned phrase of mouth. American Eagle’s inventory worth exceeded 20% in a day, including about $400 million to its market worth.
This success story rapidly turned a trending matter on social media and Reddit boards. The retailer praised Sweeney’s affect and speculated that extra manufacturers would possibly wish to trip her wave of recognition. That is in all probability how the concept of hiring Ripple emerged regardless of the dearth of an precise hyperlink between the 2.
The American Eagle marketing campaign was clearly designed to attraction to Gen Z audiences and labored properly. Nevertheless, within the case of Ripple, there isn’t any indication that there’s an ongoing push for celebrities-driven advertising, no less than at Sweeney.
Rumors like this have a tendency to seem continuously within the crypto area. There, worth actions and hype will be affected even the smallest little bit of hypothesis. For now, the Sydney Sweeney Rapple connection is nothing greater than a hearsay.
