Lamborghini and the TON Blockchain Basis collaborate with Motorverse to drive the subsequent stage of digital tradition within the car and automotive business.
This collaboration combines an actual automotive firm with scalable blockchain expertise to kind a seamless bridge between bodily automotive possession and possession within the on-line metaverse.
The brand new partnership between Lamborghini and TON Blockchain heralds a brand new period in digital automobile tradition, and that is only the start.
Telegram Stickers → Interoperable Urus SE → Motorverse 🏁
The probabilities are countless! pic.twitter.com/4EFnyJjKeg
— The Motorverse (@TheMotorverse) October 29, 2025
Lamborghini x TON x Motoverse: Main the digitalization of car tradition
This collaboration will end in a totally interoperable ecosystem the place digital autos, racing experiences and collectibles coexist. Motorverse is powered by a community-driven blockchain that enables customers to navigate the extraordinary and vivid world of digital motorsports by way of Motorverse.
Ton Blockchain, a blockchain-based utility, is contributing considerably to this improvement. Lamborghini followers can acquire and paste their very own Lamborghini-themed stickers on Telegram. This is step one manufacturers are taking to mix digital identification and social look.
The marketing campaign, referred to as the Sticker Flex Problem, invitations individuals to point out off Lamborghini stickers, invite mates and win inventive prizes from a gaming group that mixes digital artwork, gaming and social interplay into one expertise.
Partnership advantages
This partnership is proscribed to followers and blockchain followers. The TON blockchain will present Lamborghini with entry to a broader Web3 consumer base, giving TON customers the chance to have interaction with one of many world’s most well-known luxurious manufacturers.
With Motorverse, digitally proudly owning a automobile is not a collectible, however an merchandise that works throughout quite a lot of video games, platforms, and environments within the Metaverse.
The digital Lamborghini will permit homeowners to make use of, commerce, and show their fashions and take part in NFT-based tournaments, races, and challenges.
That is one other transfer that strengthens Motorverse’s mission to construct an open digital financial system based mostly on automotive tradition.
By giving customers the prospect to digitally personal a Lamborghini Rebuerto by way of a reward system, Torque Squad profile photograph and REVV Racing version, customers can get the adrenaline rush of possession in a brand new interactive format.
glimpse of the longer term
Lamborghini and the TON Blockchain are one of many key achievements of our collaboration with Motorverse to carry automotive improvements into the digital house.
This reveals the potential for blockchain expertise to increase manufacturers past the confines of the showroom and reshape the best way followers interact in identification expression, competitors, and connection on-line.
Because the Motorverse continues to develop, the excellence between actual and digital possession is changing into clearer at an alarming tempo. For Lamborghini followers, this isn’t only a automotive story, however a brand new world the place expertise, velocity and artwork come collectively.
