Why does Upbit publish lists almost every day?

Upbit, Korea’s largest crypto change, is actively increasing, including nearly one new token a day in September. Analysts say the technique is aimed toward defending home market benefits as rival Bitham narrows the hole to inside 5%.

Through the race, the Senate additionally surged to highs, sparking issues over investor safety.

Upbit raises lists and protects market leads

On Wednesday, Upbit listed Linea (Linea). Just lately, Upbit additionally added Pump.Enjoyable, Holoworld AI (Holo), OpenLedger (Open), WorldCoin (WLD), Flock.io (Flock), and Redstone (Crimson). This introduced seven new tokens in simply 11 days. This exceeds the whole listings for August.

Upbit has historically adopted a conservative listing strategy in comparison with its opponents. Nevertheless, native media experiences present that after Bithumb started filling the market share hole, the change modified course.

High 10 Most Traded Cash on Upbits September eleventh / Supply: Coingecko

For instance, WLD, beforehand traded on Bithumb, Coinone and Korbit, has greater than doubled in every week, pushing Bithumb’s market share to 46% on Tuesday. Upbit instantly rebutted, unveiling its WLD listing at 7pm and commenced buying and selling two hours later.

Information from the Digital Asset Trade Alliance (DAXA), the Korean Crypto Trade Affiliation, exhibits that as of late August, Bithumb listed 406 tokens.

The 2 exchanges have lengthy dominated the Korean crypto market. Bithumb quickly overtaked Upbit by means of a zero-fee buying and selling marketing campaign in late 2023, however shortly misplaced its lead. Analysts level out that the present challenges are much more essential as Bithumb’s advantages got here with out particular promotions.

From January to August 2025, common each day buying and selling quantity reached $3.2 billion (₩4.4 trillion) for Upbit and $1.2 billion (₩1.6 trillion) for Bitham, totaling $4.4 billion (₩6 trillion). That determine practically doubled from the earlier yr’s $2.2 billion (₩2.9 trillion).

Wrist races trigger concern of investor safety

Business specialists warn that fierce competitors to listing tokens may undermine due diligence. Accelerated critiques danger approving property that don’t meet the necessities. Within the second half of 2025 alone, Korea’s 5 greatest victory-based exchanges listed 25 tokens, lots of which have been lower than a yr.

Upbit has strengthened its itemizing together with the listing. I deleted 10 tokens in 2023, 3 tokens in 2024, and 11 tokens within the first eight months of 2025. Bithumb listed 26, 19 and 20 tokens over the identical interval, sustaining about 20 removals per yr. Upbit’s itemizing ratio jumped from 8% to 24%, whereas Bithumb eased from 24% to 21%.

An business official who requested anonymity mentioned, “Because the Korean market is restricted to identify buying and selling, increasing itemizing has change into the one aggressive instrument. Sarcastically, stricter laws burn fierce and fierce distances and erode traders’ protections.” He exhibits that South Korean laws restrict exchanges to buying and selling solely and ban derivatives and different merchandise.

Why does Submit Upbit publish lists nearly day by day? It first appeared in Beincrypto.